FREE EVENT: In Conversation with Raechel Whitchurch

Join our In Conversation with Raechel Whitchurch at the MacqCon Songwriters session Dubbo

Location: Macquarie Conservatorium

Time: 10:40 - 11:20 AM

REGISTER HERE

ABOUT RAECHEL

Raechel Whitchurch is a passionate advocate for artists and the driving force behind Sure Thing Agency, a boutique music booking agency she founded in 2019. With over 15 years of experience working with some of Australia’s biggest artists, events, and international promoters, Raechel brings a wealth of industry knowledge and a hands-on approach to every project.

Representing artists such as Fanny Lumsden, Jenny Mitchell (NZ), Colin Buchanan, Denvah, Adam Harvey, and The Buckleys, Raechel’s unique ability to blend business acumen with a deeply personal touch ensures that every artist feels supported and empowered to focus on their craft. She is dedicated to helping artists thrive by fostering meaningful collaborations and creating unforgettable live experiences.

Her career is defined by a commitment to quality over quantity, fostering close partnerships with artists, venues, and managers. Raechel’s focus on strategic planning and innovative solutions challenges the traditional mould of booking. Under her leadership, Sure Thing Agency has gained a reputation for its fresh, creative approach to tour strategy and artist development.

As an accomplished songwriter and artist in her own right, Raechel brings an insider’s perspective to her work that extends beyond touring, carefully crafting each project and challenging the outdated notion of ‘that’s just the way it’s done’.  

In everything she does, Raechel and her team prioritise authenticity, passion, and innovation—values that have made Sure Thing Agency a trusted partner in the Australian music scene.

This project is proudly funded by the NSW Government through Sound NSW.